build an apparel business on Shopify

How to Quickly Build an Apparel Business on Shopify with $0

Resource

September 17, 2020

By Melissa Buening, Founder of Ecommerce Movers and Shakers and The Minnesota Nice Company

Disclosure: Some of the links on this page are affiliate links, meaning, at no additional cost to you, Ecommerce Movers and Shakers will earn a commission if you click through and make a purchase.

Shopify is a great ecommerce platform for a beginner with no capital to start an online apparel business. This is the store I created using the resources I’ll describe below: The Minnesota Nice Company.

You're able to start an apparel business on Shopify with no capital because there are apparel printing companies that have free applications on Shopify that allow you to design products and then have the companies print and send them to your customers once orders are made (also known as print on demand applications or dropshipping). This means you do not need to keep inventory and ship products yourself.

Here’s how to start an online apparel store:

Start by signing up for a free trial of Shopify.

You’ll need to sign up with the email address you want associated with your store and the name you want for your store. After you sign up, you’ll be taken to your Shopify dashboard.

Add Collections for your products.

Collections are groups for your products. You will be able to use them in your navigation and add them to sections on your home page. Some of the Collections I added to The Minnesota Nice Company store are: Men’s Long Sleeve TeesBaseball ShirtsWomen’s TanksMen’s ClothingBaby Onesies, and Toddler Tees.

Here are the products that are available via the print on demand applications that I will show you how to integrate with your Shopify store:

1) Printful - Printful's products are here.

2) teelaunch - teelaunch’s products are here.

In order to add a collection, click on “Products” on your Shopify dashboard.

Shopify Products
Click on “Collections”.
Shopify Collections
Click on the “Create collection” button.
Create Collection

Give your collection a title. Select the conditions you want to use for adding products to the collection. You might want to revisit the conditions for each collection after you add products if you are unsure of what you specifically want in each collection. If that is the case, then select the “Manually select products” option. Click on the “Save” button.

Add the Print On Demand Applications.

Click on “Apps” on your Shopify dashboard.

Apps
Click on the “Visit Shopify App Store” button.
visit Shopify app store

I used two Print On Demand Applications for The Minnesota Nice Company called “teelaunch” and “Printful”. I chose to use both applications because teelaunch offered custom printed products at lower prices relative to other applications in the Shopify app store and Printful offered additional clothing styles and products that teelaunch didn’t offer, as well as the ability to create custom embroidered products. I’ll show you how to install and add products for the two applications I used. There are tons of other product sourcing applications to explore here.

If you want to read about how teelaunch was started, check out the Founder’s story:

Install teelaunch

The direct link to the teelaunch app page is here.

Click on the “Add app” button.

teelaunch add app

Click on the “Install app” button.

install app

Click on the “Account” button.

teelaunch account

Fill out the information for your account and select the options that will work best for you for processing orders. Click on the “Save Account Info” button when you are done. *You can’t add products to your store until you have completed filling out your account information.

save account info

Click on the “Create Product” button.

teelaunch create product

Click on the product you want to add to your store and then click on the “Start Designing” button located at the bottom of the page. Teelaunch has multiple categories of products besides apparel if you want to offer additional products to your store.

start designing

Select the colors and sizes you want to offer. All of the sizes are preselected, so if you click on one of the sizes it will remove it as an option. None of the colors are preselected, so if you check one of the color boxes it will add it as an option. If you click on one of the color squares, then the product preview image will change to display that color.

select colors and sizes

Click on the “Choose File” button.

choose file

Select the artwork you would like to place on your product. Your artwork will be automatically placed on the product. Click on the options you would like for the placement of your artwork.

place artwork

If the product you chose has the option of adding artwork to the back side, then you can go ahead and add artwork there as well if you’d like by clicking on the “Flip Front/Back” button, clicking on the “Choose File” button, and following the same process of placing your artwork where you want it.

Once you have your artwork placed, click on the “Review and Publish Designs” button.

review and publish designs

Give your product a title, write a product description if you don’t want the one teelaunch pre-fills in the box for you, add the product to the Shopify Collection you’d like it to be in, add tags for the product if you’d like (tags help customers sort products in a collection by color, style, etc.), and add the selling price for your product.

product information

When you are done adding all of that information click on the “Publish to your Store” button.

publish to your store

Repeat this process for any other apparel products you want to add to your store via teelaunch.

Install Printful

Go to Printful's website and sign up for an account.

Click on “Sign up” in the upper right corner.

Printful signup

Fill in your information and click the “Sign up” button.

Sign up Printful

Confirm your email.

Printful confirm your email

Click on "Stores".

Printful Stores

Click on "Choose Platform" button.

Printful Stores

Find Shopify and click on the "Connect" button.

Connect Shopify

Click on the "Add app" button.

Printful Print on Demand

Click on the "Install app" button.

Printful install app

In the “Connect to an existing account” box, sign in with the email and password you used to sign up for Printful.

connect your store with Printful

Click on the “Connect store to [your email address]” button.

confirm connection Printful

Click on the “Add product” button.

add product Printful

Click on the category you want to add a product from.

category Printful

Click on the product you want to add to your store.

choose product Printful

Select the colors and sizes you want to offer. All of the sizes are preselected, so if you click on one of the sizes it will be removed as an option. Only the first color is preselected, so if you check one of the color boxes it will be added as an option.

choose colors and sizes Printful

Click on "Choose file".

choose file Printful

Upload the artwork you want to place on your product. Once uploaded, your artwork will appear as an option to choose from. Hover over the artwork and a “Choose” button will appear. Click on the button.

choose printful

Your artwork will be placed on your product.

artwork placed on product Printful

You can now drag your artwork to anywhere you want it placed on your product within the print area. You can also resize your artwork by clicking and dragging the bottom right corner of your artwork. Once you have your artwork placed how you want it, click on the “Proceed to media” button.

proceed to media Printful

Choose the mockup image and format you would like to use. The number of mockup images available to choose from varies from product to product. Click on the “Proceed to details” button.

proceed to media Printful

Give your product a title, write a product description if you don’t want the one Printful pre-fills in the box for you, choose to attach the size guide or not, choose the size guide’s measurement system, and add tags for the product if you’d like. Leave the Publish product checkbox checked. Choose the collections you want your product to be in.

product title and description Printful

When you are done adding all of that information, click on the “Proceed to pricing” button.

proceed to pricing Printful

Choose the retail price you want for each size of your product. Click on the “Submit to store” button.

submit to store Printful

Repeat this process for any other apparel products you want to add to your store via Printful. For the products with embroidery, you will need to select the embroidery type and thread colors you would like. If you would like more information about setting up embroidered products through Printful go here.

embroidery Printful

Once you have submitted all of the products to your store that you would like, finish set up by adding your billing information.

Customize the look and feel of your store.

Shopify provides a few free theme options in various styles. View the free Shopify themes here. I used the Debut theme for The Minnesota Nice Company. The Debut theme is the one that is already installed in your store when you sign up for Shopify. If you want to use the Debut theme, then skip the next 5 steps. If you want to use one of the other free themes, then proceed with these steps:

1. Click on “Online Store” on your Shopify dashboard.

online store themes Shopify

2. Click on the “Explore free themes” button.

explore free themes Shopify

3. Click on the theme you would like to use for your store. Select the style you want to use (if multiple are available for the theme). Then click on the “Add [theme name]” button.

add Shopify theme

4. Next, you will want to publish the theme that you just added. Click on “Actions” and a dropdown will appear. Click on “Publish”.

publish Shopify theme

5. Click on the “Publish” button.

publish theme Shopify

Customize the theme

Click on the “Customize” button.

customize theme Shopify

Go crazy customizing the colors you want to use on your site, adding your logo, and choosing various other aspects of your site via “Theme settings”. Add, edit, and remove sections on your home page via “Sections”. Customizing your theme is pretty intuitive, so I won’t go into every detail here. Make sure you hit the “Save” button in the top right corner after you make changes! Once you are done customizing, click on the Shopify logo in the upper left corner to get back to your Shopify dashboard.

Customize the navigation

Click on “Navigation” under the “Online Store” heading.

The “Footer menu” is the navigation at the bottom of each page on your site. The “Main menu” is the navigation at the top of each page on your site. If you would like to change the menu items for either of the menus, click on the “Footer menu” or “Main menu” text.
If you want to add a menu item, click on the “Add menu item” text.
add menu item Shopify
Type in the words you would like to be shown in the menu in the “Name” field. Click into the “Link” field and a dropdown of options will appear. If you click on “Collections” or “Products” you will be able to select a specific collection or product. Click on the “Add” button to add it to the menu.
select a collection Shopify

When you are done adding menu items, click on the “Save” button. Your menu items are now visible in your store.

Edit your preferences

Click on “Preferences” under the “Online Store” heading.

preferences Shopify

Give the homepage of your site a title and description. This is the information that will show up in search engines.

title and meta description Shopify

If you want to add Google Analytics code or a Facebook Pixel ID to your site, you can do that here.

google analytics facebook pixel Shopify

Click on the “Save” button to save your changes.

Customize your domain

If you have an existing domain or would like to buy a domain to use for your site, click on “Domains” under the “Online Store” heading.

domains

Click on the option you would like and Shopify will walk you through the steps to connect the domain.

buy or connect a domain

Edit your settings

Click on “Settings”.

settings

You will see various settings that you can edit. The ones I’ll show you how to edit are: General, Payments, Checkout, Shipping and delivery, Taxes, and Notifications. Click on “General”.

settings

Add your Store details, Store address, and edit the Standards and formats on this page. Click on the “Save” button.

general

Click on “Settings” to go back to the main settings page.

back to settings

Click on “Payments”. You will be brought to a page where you can set up the various ways in which you would like to accept payments from your customers and if you would like to automatically or manually capture payments. When you are done setting up your payments, click on “Settings” to go back to the main settings page.

payment providers

Click on “Checkout”. You will be brought to a page where you can set up various aspects of your checkout experience. When you are done setting up your checkout experience, click on “Settings” to go back to the main settings page.

checkout settings

Click on “Shipping and delivery”. You will be brought to a page where you can set up your shipping options and rates as you'd like. Since you are using dropshipping services, you will see "App shipping profiles" which you can also manage rates for. Click on the links Shopify provides on the page in order to learn more about the details related to delivery methods and shipping rates. When you are done setting up your shipping options, click on “Settings” to go back to the main settings page.

shipping and delivery
Click on “Taxes”. You will be brought to a page where you can set up how your store calculates taxes at checkout. This will vary based on your location and specific products you are selling in your store. Refer to your state or country’s tax laws and laws regarding dropshipping to find the correct rates. Click on edit next to the countries you want to set up taxes for.
taxes
Shopify has a feature that will automatically calculate taxes for you based on the physical presence you add. You can also add a tax override on this page. One reason you would add a tax override is if your state doesn’t require you to collect sales tax on something like clothing.
set up taxes
Go back to the main “Settings” page when you are done setting up taxes. Click on “Notifications”. You will be able to view and edit email notifications on this page. Click on any of the blue text on this page to view or edit the text of a specific email. Click on the “Customize” button to edit the logo and accent color used in each email. You can also edit whether or not you want to receive email notifications when you receive a new order on the main Notifications page. If you like the emails that Shopify has already created for you, then don’t worry about editing them. Editing the accent color to match your branding and adding your logo are nice touches, though.
notifications
Click on the “Select a plan” button at the bottom of the page. Select the plan that you would like. You won’t be charged for your plan until your trial is over.
select a plan

Launch your store!

Yep, you’re done setting up everything. Head on over to “Preferences” under “Online Store”. Scroll down to the “Password page” section. Uncheck the “Enable password page” box and click on the “Save” button. Your store is now live!

Helpful notes

The process for accepting orders once they are placed through your store will depend on the settings you selected in the previous steps.

Both Printful and teelaunch will automatically send shipment notification emails to your customers that include tracking information once their products ship.

If you opted to “Manually select products” when you initially set up your Collections, then don’t forget to click into each collection and select the products you want in each collection.

Refer to your Payout Schedule on the Home screen of your Shopify Dashboard to find out when funds are scheduled to be paid out to you. This is especially helpful if you plan on waiting until the funds are in your account before you submit an order to Printful or teelaunch for fulfillment. Both Printful and teelaunch will charge you right away when you submit an order to them.

Shopify’s Help Center is a great resource for learning how to use the ecommerce platform beyond what I taught you here.

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