November 24, 2021
By Melissa Buening
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Let's say you have an online apparel store, you used the basic product mockup images that were provided by your print-on-demand service on your product pages when you set up your store, and now you want to add some more realistic images of models wearing your apparel to give your customers a better sense of how your designs look on real people. You also don’t have any of the product on-hand to photograph or if you do have product samples you either aren’t a professional photographer or lack funds to hire models for a photoshoot. Or maybe you sell apparel online that you create yourself and you want models for your clothing line but can't afford an expensive photoshoot with real models. Let’s also say that you have heard of resources that give you templates of models wearing apparel that you then need to bring into Photoshop to edit, but you don’t know how to use Photoshop.
You can use Placeit to create pictures of models wearing your apparel. Placeit allows you to choose an image from their library (thousands of options!), choose a custom color for the apparel the model is wearing in the picture, and upload and place your artwork on the clothing. Once your clothing mockup looks how you want it to, you simply download the image. You can do all of this directly on Placeit's site without having to download any programs.
When you arrive on the Placeit site, hover over “Mockups” in the top navigation, hover over “Apparel”, and then click on the type of apparel you want to create a mockup for.
If you want to drill down to specific types of products, genders, ages, ethnicities, types of scenes, or activities then you can check the items in the left menu you would like to see.
Scroll through the images until you find one you like, then click on it in order to customize it with your artwork.
This is what the editor looks like.
Once you're on the editor page, you'll want to change the color of the apparel in the mockup on the right side of the editor. If you click on the dropdown for the apparel color and then click on the "More" button, then you can select a specific hex color code.
Tip:
If you want to accurately match the color of the apparel in the mockup image to your real product, then I suggest you use DevSwatch to get the color of the product in your store. After you download DevSwatch, you'll want to go to your product page, click on the eyedropper in DevSwatch, hover over your product, and then click to select its color. The hex color code will be copied to your clipboard. You can then paste that hex color code in Placeit.
Once you have selected the colors for the apparel in your mockup, then you can place your artwork on the model in the image by clicking on "Insert Image" on the left side of the editor.
When you are satisfied with how your image looks, you can download the image on Placeit by clicking on the "Download" button. You have the option of purchasing single mockups for $7.95, subscribing to the unlimited downloads monthly subscription for $14.95, or subscribing to the unlimited downloads yearly subscription for $89.69. Any of these options are far less expensive than if you were to hire models for your clothing brand!
I used Placeit to create several images of models wearing clothing for The Minnesota Nice Company.
Here are a few of the mockups of models in t-shirts and hoodies I created using Placeit.
I used the images I created for The Minnesota Nice Company in various places. I added each model mockup image to its respective product page as a secondary image. I also added the model mockups to the home page slider and in various other places on the home page. I used the model mockup images in Instagram posts and Tweets, on Pinterest and Facebook, and in email marketing campaigns for The Minnesota Nice Company.
I found Placeit to be a great, inexpensive way to create mockups of models wearing t-shirts, mockups of models wearing hoodies, mockups of models wearing caps, mockups of models wearing tank tops, mockups of models wearing onesies, and mockups of models wearing hats. I even created mockups of coffee mugs, mockups of phone cases, and mockups of travel mugs!
What will you create?
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